Italy based intimates retailer, Yamamay, has launched the first stage of their Pets Rock collection of nightwear and loungewear in over 500 stores across Italy and other foreign countries and online.

This June sees the summer range with maxi t-shirts and short PJ’s. The winter range, to be launched in September, will included warmer nightwear for the whole family.

The cosplay animal characters of the Pets Rock brand give a light-hearted comical feel to this collection which is exactly what consumers are looking for right now.

“These characters, that combine two apparently different universes, the animal world and the one of celebrities and VIPs, create an ironic effect that plays on a subtle humour, typically British, that we are sure that our Italian and foreign customers will appreciate. When we were offered this collaboration, we thought it would be perfect for our audience, and it seems that now it will be even more: after such harsh times, we definitely need to add to our days a bit of lightness, positivity and humour.”

Gianluigi Cimmino, CEO of Pianoforte Holding – Yamamay.