Meet Brain Our model was a young white boxer called Tuppy. He lived around the corner from our home. He liked to play with fox cubs that lived in a den under the shed in his garden. FIND OUT MORE

Pets Rock welcomes you...

The Pop Culture World of Pets Rock – Where Pets meet Celebrity

Launched in 2008, the award-winning brand Pets Rock is a striking play on our enduring fascination with pets and the cult of celebrity.

The creation of a London based photography and design partnership the Pets Rock brand is taking its name literally as its unique humour and style spreads around the globe.

Pets Rock has partnered with leading retailers and designers including; Samsung, Starbucks,, KFC, Virgin Media, LeSportsac, Top Shop, River Island, Trendiano…

With over 80 characters in the Pets Rock world and many more waiting to be let off the leash you’re never far from one of our pop culture pets.

In the news...

New Ways New Territories

Long-standing licensee New Ways BV has signed a new deal extending both their product range and territories. The deal sees Pets Rock entering the Indian