KFC has partnered with U.K. brand Pets Rock to promote their ‘Messy Cola’ drinks launch. Pets Rock characters will feature in a major campaign, launching with a series of online marketing activities and themed KFC restaurants to bring Pets Rock across the country during summer 2020.

“We are delighted to be partnering with KFC China on this fun promotional campaign.” says Kate Polyblank, managing director, Pets Rock. “KFC is one of Chinese consumers most popular dining experiences and has high visibility.”