Passengers were transported to the Ginza Group’s 25th Anniversary celebration at the Inzone Mall via the Jinan Metro. Brightening up journeys and getting passengers into the spirit of the event.
To celebrate their 25th anniversary, INZONE Group presented a stunning joint debut together with Pets Rock, with a mall event and activities and launching limited-edition membership cards with 9 different images, and gave away exquisite co-branded premiums to customers who have supported INZONE for many years.
600 outdoor billboards were placed in 10 cities promoting the event, which proved a huge success and drove significant growth in Ginza Groups overall sales. The number ‘Red Envelopes’ grabbed by customers exceeded 40,000 per day. Exceeding 8 million over the course of the event.
INZONE Group cooperated with the top platform, Alipay, in creative keyword searching activities. When customers searched “who am I” on Alipay, they were able to participate in the “Pets Rock” interactive game. The event electrified interaction with young people, with an exposure of more than 100 million views. Among which, there were overall 76 million readings of relevant micro-blog topics and nearly 50 million views of Douyin celebrities on the whole. The event occupied Alipay’s ‘Hot Search’ list for 27 days.
Weibo topic views of the event exceeded 76 million and Tik Tok videos have been viewed over 50 million times.
“We were really delighted with the success of this event and to share some Pets Rock fun with so many people,” said Kate Polyblank MD of Pets Rock. “The social media reach of the event was phenomenal.”
Medialink Group Limited, exclusive agents for Pets Rock Asia said, “The event reflects PETS ROCK’s brand concept “More fun than fame “, while showing the trendy culture, conveys the brand spirit in a different way of interpretation. We are so glad to bring Pets Rock to China and have fun with the consumers”.
